الأربعاء، 2 ديسمبر 2015

Poor Countries Increasingly Targeted by Tobacco Marketing - Rawan For Media Artistic and Production

Poor Countries Increasingly Targeted by Tobacco Marketing - Rawan For Media Artistic and Production



Faced
with falling sales in richer nations, the tobacco industry has
increasingly marketed their product in the developing world, where
restrictions on promoting smoking are more relaxed, a new study said
Tuesday.

The
study, which looked at tobacco marketing in 462 communities spread
across 16 countries, was published by the Bulletin of the World Health
Organization, a journal created by the UN agency, but the contents of
which do not reflect WHO's views.

Data
on cigarette promotion was collected since 2005, when a global
convention on tobacco controls, including marketing bans, came into
force for nations that had signed on.

The
study found that "people living in poor countries are exposed to more
intense and aggressive tobacco marketing than those living in affluent
countries".

Report
contributor Anna Gilmore, director of the Tobacco Control Research
Group at the University of Bath, said the tobacco industry's marketing
is designed to drive up smoking among children and adolescents.

The
tobacco industry's "sales are falling in high-income countries and so
its future profitability depends on getting young people hooked on
smoking in low-income countries," she said in a statement.

Those
findings were based in part on interviews with 12,000 people over
multiple years who were asked if they had seen any tobacco marketing in
any media over the last six months.

Researchers
"found that tobacco advertising was at its most intense in the
low-income countries studied (India, Pakistan and Zimbabwe), where they
observed 81 times more tobacco advertisements per study community than
in the high-income countries (Canada, Sweden and the United Arab
Emirates)," the statement said.

Tobacco
also proved much easier to buy in poorer nations, which had
two-and-a-half times the number of outlets selling cigarettes compared
to the richer countries surveyed.

The
report called for stronger enforcement of the restrictions which came
into force in 2005 -- known as WHO's Framework Convention on Tobacco
Control-- especially in the developing world.

"There
has been substantial progress in the past decade, but we must now
recommit ourselves to our global tobacco control efforts so that
everyone, all over the world, is protected from the tobacco epidemic,"
said Dr Armando Peruga, programme manager of the tobacco free initiative
at WHO.


By AFP, 15 hours 44 minutes ago

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